Tue, 09 Jun 2026 Kyiv 16:52Berlin 15:52London 14:52 UKR / DE / EN

Gilching Fire Department: Reel with 13 Million Views Goes Viral

A social media reel by the Gilching Volunteer Fire Department has gone viral, racking up over 13 million views in just a few days. The volunteers now hope the clip will attract new members.

Gilching Fire Department: Reel with 13 Million Views Goes Viral
Photo: sueddeutsche.de

The video shows three firefighters in full gear moving sugar cubes, candy bars, and honey jars to the beat of the Archies’ cult hit “Sugar, Sugar.” With deadpan expressions, they then stick Post-it notes reading “Wanting you” onto their foreheads, while the blue lights of the emergency vehicle flash in the background.

The unexpected success of the reel has sparked hope among the Gilching Volunteer Fire Department for new members. The fire department is always looking for reinforcements, and the viral clip could help raise awareness of volunteer work.

Source: www.sueddeutsche.de